Yotam Ottolenghi is opening ROVI in Fitzrovia - here's what you need to know - updated with first look (2024)

Yotam Ottolenghi is opening ROVI in Fitzrovia - here's what you need to know - updated with first look (1)

Updated 20/6/18 with first-look pictures

What: ROVI

In a nutshell: Ottolenghi does fire and fermentation

Summing it all up: Yotam Ottolenghi's new restaurant in Fitzrovia will be a bit of a departure. Veg will still be at the heart, but this place with an ex-Grain Store chef will see them using fire and fermentation more.

Yotam Ottolenghi is opening ROVI in Fitzrovia - here's what you need to know - updated with first look (2)

The low-down

Today's big news comes courtesy of all-round nice guy, top food writer and uber restaurateur Yotam Ottolenghi who's just announced he's opening a new restaurant. And we don't mean a new Ottolenghi, but a NEW restaurant, called ROVI.Here's what you need to know about it:

It sees Ottolenghi embrace fermentation and fire

While you'll know you're in an Ottolenghi restaurant, the big difference at ROVI we're told is that the focus will be on fermenting things and cooking over fire. So, that would be jersey royals smoked on top of hay or maybe scallops served with cucumber kombucha.

They are SUPER invested in where they source from

If you get scallops here, then they've been hand dived for off the Isle of Mull. And the fruit and veg come direct from a Sussex farm which is all about cultivating biodynamic, organic produce.

Yotam Ottolenghi is opening ROVI in Fitzrovia - here's what you need to know - updated with first look (3)

You'll be able to book

While there will be space for walk-ins on counter by the front window, the rest of the restaurant will take reservations.

No time to sit down? Get a takeaway from the deli

During the day ROVI will have a small deli open selling salads to take away and cakes and pastries.

The bar sounds lovely

The focus of the dining room is around an oval shaped co*cktail bar, with room for 16 drinkers or diners. The co*cktail list will feature seasonal spices and there'll be a dynamic low-intervention wine list from small producers.

Yotam Ottolenghi is opening ROVI in Fitzrovia - here's what you need to know - updated with first look (4)

The menu's mad - and inspirational. I mean just look at these dishes!

  • Hasselback kaffir lime beets with lime cream
  • Kohlrabi ‘ravioli’ with peas, broad beans and yuzu kosho
  • Confit mussels with hay-smoked potatoes and cascabel oil (pictured above)

The chef has form

If vegetables are the focus, then Ottolenghi's chosen his head chef wisely. It'll be Neil Campbell, formerly head chef of Grain Store.

Yotam Ottolenghi is opening ROVI in Fitzrovia - here's what you need to know - updated with first look (5)

Food photos: David Loftus

Interior photos: Adam Luszniak

More about ROVI

Where is it? 59 Wells Street London W1A 3AE

When does it open?21 June 2018. Reservations will go live 1 June 2018.

How to book : Emailcontact@rovirestaurant.com

Find out more: Visit their website or follow them on Twitter @rovi_restaurant

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Yotam Ottolenghi is opening ROVI in Fitzrovia - here's what you need to know - updated with first look (2024)

FAQs

What is the dress code for ROVI London? ›

ROVI's dress code can best be described as smart casual. The ambience of the restaurant is one of relaxed sophistication, and diners are encouraged to dress in a manner that reflects this vibe.

Does ROVI take walk-ins? ›

While there will be space for walk-ins on counter by the front window, the rest of the restaurant will take reservations. During the day ROVI will have a small deli open selling salads to take away and cakes and pastries.

Which is better, Nopi or ROVI? ›

If you can't get into Nopi, Rovi is second best.” Two choices, buy the cookbook and pull your hair out trying to make the dishes or just go to the source and eat at one of Ottolenghi's restaurant. Every visit is an experience in...

When did Ottolenghi open his first restaurant? ›

Ottolenghi began in a small shop in Notting Hill in 2002. Chefs Yotam Ottolenghi and Sami Tamimi were at the helm, creating a food shop, deli, restaurant, and bakery. It became a place with no single description but was a clear reflection of our obsessive relationship with food.

Can you wear jeans to London theater? ›

First things first, London theatres do not have a set dress code. Many people jazz up their outfits for a show but do not feel pressured to do the same! If you have packed nothing but jeans, you will find your allies among other audience members who have paired their jeans with a nice shirt.

What do you wear to the London Museum? ›

So while, of course, there is no dress code for museums, you might need a cardigan! The only place in London I've tried to get into that wouldn't allow sleeveless was the west side of Highgate Cemetery. East side it was allowed.

What is the most booked out restaurant in the world? ›

For diners-in-the-know, the eatery that topped the list as the toughest table to nab in the world is no surprise. Noma, which has topped The World's 50 Best Restaurants list two years in a row, is the toughest place to get a reserved table.

Who is voted best restaurant in the world? ›

No.1 Disfrutar

Disfrutar has been named The World's Best Restaurant 2024, sponsored by S.Pellegrino & Acqua Panna.

Can you book Ottolenghi for lunch? ›

Please note, breakfast and lunch are walk-in only. Reservations are taken from 17.30 - 21.45.

Who is Yotam Ottolenghi's husband? ›

Does Ottolenghi have any Michelin stars? ›

So far, his books have sold 5 million copies, and Ottolenghi - although he has never even been awarded a Michelin star and without being considered a great chef - has successfully blended Israeli, Iranian, Turkish, French and, of course, Italian influences to create a genre that is (not overly) elegant, international, ...

What is the Ottolenghi effect? ›

His commitment to the championing of vegetables, as well as ingredients once seen as 'exotic', has led to what some call 'The Ottolenghi effect'. This is shorthand for the creation of a meal which is full of color, flavor, bounty, and surprise.

Can I wear jeans to Gordon Ramsay restaurant? ›

Smart casual. Smart jeans and trainers are allowed.

Does Cirque have a dress code? ›

Casual attire is appropriate for all Cirque shows.

Is there a dress code for Cafe Royal London? ›

There is no strict or formal dress code for the hotel, however certain restaurants like Alex Dilling and Afternoon Tea require smart attire.

Do you have to dress up for the opera in London? ›

There is no formal dress code. We want everyone to feel comfortable and able to engage with what is happening on stage, and so we encourage audiences and visitors to wear whatever they feel comfortable wearing. We only ask that you are fully clothed and that your feet are covered.

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